News

Hangzhou, 29th of June - Fonde Limited, a leading business consulting and cross-cultural collaborations company, is excited to announce its collaboration with undergr00ves to bring renowned artist Lanceyfouxx on a highly successful 7-city tour across China. The tour encompassed major cities including Shanghai (co-organized by HOOD. WORLDWIDE), Guangzhou (co-organized by TRAP CN), Beijing (co-organized by PH), Hangzhou (co-organized by Club PUFF), Chongqing (co-organized by WHOOSIS x HOOD), Chengdu (co-organized by TRAP CN x WHOOSIS), and Xiamen (co-organized by PULSE). 

With six months of extensive promotion leading up to the tour, the anticipation and demand for the live performances reached unprecedented levels. Each city witnessed an overwhelming response from fans, resulting in packed venues and an incredibly successful tour. The collaboration between Fonde Limited, undergr00ves, and the local co-organizers ensured a seamless execution and unforgettable experience for the audience. 

Lanceyfouxx, a highly acclaimed artist known for his unique style and captivating performances, enthralled the Chinese audience with his exceptional talent and stage presence. The tour provided an extraordinary opportunity for Chinese fans to experience Lanceyfouxx's music firsthand, further solidifying his growing popularity and expanding his dedicated fanbase in China. 

"We are delighted to have collaborated with undergr00ves to bring Lanceyfouxx on this monumental tour across China," said April Pang, PA at Fonde Limited. "The overwhelming response and sold-out shows are a testament to the immense talent of Lanceyfouxx and the vibrant music scene in China. We are proud to have facilitated this cross-cultural exchange and provided an unforgettable experience for both the artist and his fans." 

The collaboration between Fonde Limited, undergr00ves, and the local co-organizers proved instrumental in ensuring the tour's success. Each city's unique partnership with established entities such as HOOD. WORLDWIDE, TRAP CN, PH, Club PUFF, WHOOSIS, and PULSE brought together a diverse range of expertise, resources, and industry connections, resulting in seamless coordination and exceptional event management. 

The tour not only showcased Lanceyfouxx's extraordinary talent but also served as a platform for cultural exchange between the international artist and his Chinese fans. The enthusiastic response from the audience reflects the growing appetite for international music in China and the impact of cross-cultural collaborations in shaping the music industry's landscape. 

Fonde Limited's commitment to fostering cross-cultural collaborations and undergr00ves' dedication to curating exceptional live experiences made this tour a resounding success. By bringing Lanceyfouxx to seven major cities in China, this collaboration has further strengthened the bond between the artist, his music, and the Chinese audience.

Shanghai, 4th of June - Fonde, a business solution company in the UK, is pleased to announce its support for European companies looking to participate in the upcoming AQUATECH CHINA 2023, the Shanghai International Water Treatment Exhibition. 

The event is scheduled to take place from June 5th to June 7th, 2023, at the Shanghai National Exhibition and Convention Center (Hongqiao). Organized by the China Association of Environmental Protection Industry, China Energy Conservation Association, China Membrane Industry Association, China Instrument and Control Society, Amsterdam RAI International Exhibition and Convention Center, and Shanghai Hoja Exhibition Co., Ltd., AQUATECH CHINA is a highly influential platform in the global water treatment industry. With a massive exhibition area of 185,000 square meters, the event is expected to feature over 2,500 exhibitors and attract approximately 90,000 visitors.

AQUATECH CHINA 2023 will showcase a wide range of products and solutions in the field of water treatment, including sludge disposal, wastewater evaporation, wastewater treatment equipment, rural water environments, membrane products, membrane equipment, and various residential, commercial, and industrial water purification systems. With over 62,500 products to be showcased, the exhibition aims to provide comprehensive water treatment technology solutions for various application scenarios. 

As part of the exhibition, a series of more than 80 forums and technical seminars will be held concurrently to explore the current industry trends, challenges, and future development prospects in the water treatment sector. 

"We are excited to assist European companies in their participation at AQUATECH CHINA 2023," said Janine Hou, Director at Fonde. "This exhibition serves as a valuable platform for industry professionals to showcase their innovative products and technologies, establish new partnerships, and gain insights into the latest advancements in water treatment." 

Fonde invites all interested European companies to take advantage of this opportunity to expand their presence in the Chinese market and forge collaborations with industry leaders. Registration for visitors is now open, and we look forward to welcoming you at our booth during the event.

Liaoning, 30th of May - Fonde Limited, a renowned business consultancy firm, is excited to announce its role as a representative for Airleg srl, an esteemed energy solutions company based in Italy. Fonde Limited will provide expert assistance to Airleg in negotiating prices with various Chinese solar energy panel and inverter manufacturers,Solargiga Energy. Leveraging its extensive industry knowledge and expertise, Fonde Limited is dedicated to ensuring favorable outcomes for Airleg throughout the negotiation process.

Airleg has been actively exploring partnerships with Chinese manufacturers in the solar energy sector, seeking to source high-quality solar panels and inverters. Recognizing the significance of these negotiations, Airleg has chosen Fonde Limited to represent their interests and facilitate fruitful discussions with the manufacturers.

Fonde Limited's team of experienced negotiators possesses in-depth knowledge of the Chinese manufacturing industry, enabling them to engage in effective communication and develop mutually beneficial agreements. With a focus on driving favorable pricing terms for Airleg, Fonde Limited will leverage its network and expertise to negotiate competitive prices while ensuring the maintenance of superior product quality.

"Our collaboration with Airleg as their representative in negotiations with Chinese solar energy manufacturers is a testament to our commitment to achieving the best outcomes for our clients," said Janine Hou, director at Fonde Limited. "We are dedicated to leveraging our expertise and extensive network to negotiate favorable pricing terms that align with Airleg's requirements and further their business objectives."

Fonde Limited's comprehensive services encompass strategic negotiation planning, thorough market research, and in-depth analysis of pricing structures. By conducting meticulous due diligence and employing proven negotiation techniques, Fonde Limited ensures that Airleg receives the most competitive pricing while maintaining the highest standards of quality.

In addition to negotiating favorable prices, Fonde Limited also provides support in contract management, ensuring that all agreements are properly documented and meet the expectations of both Airleg and the Chinese manufacturers. By overseeing the negotiation process from start to finish, Fonde Limited aims to facilitate a seamless and successful collaboration between Airleg and its chosen manufacturing partners.

London, 5th of Janarary - Fonde Limited, a renowned business consulting and cross-cultural collaborations company, is pleased to announce its partnership with prominent UK rapper Lanceyfouxx to manage his Chinese social media account. This collaboration marks an exciting step towards bridging the gap between the UK and Chinese music industry, leveraging Fonde Limited's expertise in the Chinese market and cultural insights. 

Fonde Limited, known for its specialization in assisting European companies in sourcing and importing high-quality products from China, has now expanded its portfolio to include managing Chinese social media accounts for artists. With a deep understanding of the Chinese digital landscape and social media platforms, Fonde Limited aims to support Lanceyfouxx in establishing a strong online presence and engaging with his Chinese fanbase. 

China's music market has experienced exponential growth in recent years, making it an attractive destination for international artists to expand their reach. However, entering this market comes with unique challenges, including language barriers and cultural nuances. By partnering with Fonde Limited, Lanceyfouxx gains access to a team of professionals well-versed in the intricacies of the Chinese music industry and social media landscape. 

Through this collaboration, Fonde Limited will work closely with Lanceyfouxx to create compelling and culturally relevant content, tailored specifically for the Chinese audience. The team will curate engaging social media posts, including videos, photos, and updates, to captivate and connect with fans across various Chinese platforms, such as Weibo, WeChat, and Douyin. 

"We are thrilled to collaborate with Lanceyfouxx and assist him in managing his Chinese social media account," said April Pang, PA at Fonde Limited. "Our expertise in the Chinese market, coupled with our understanding of the music industry, positions us perfectly to support Lanceyfouxx in expanding his fanbase and building a strong presence in China." 

Fonde Limited's dedication to fostering cross-cultural collaborations and promoting global artistic exchange aligns seamlessly with Lanceyfouxx's vision of connecting with a diverse audience. By harnessing the power of Chinese social media, Fonde Limited and Lanceyfouxxaim to bridge cultures and create a meaningful impact in the international music scene.

If you're ready to start live streaming, think about these 3 things: Which platform? Where does the traffic come from? And what about the content?

1. Platform Selection

Strictly speaking, at present, half of the Internet has been involved in the field of live broadcasting, but live broadcasting is only popular in China, and other countries are still in the initial stages. We need to figure out the most suitable platform of our own before we do live broadcasting.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Here are some of the features of common live broadcasting platforms that you can choose from according to your own needs:

1. Aliexpress live broadcasting: One of the earliest enterprises with live broadcasting and goods mode in the e-commerce industry, it also has the most developed live broadcasting supporting tools

2. IG Live broadcast: The platform that is the most developed in terms of private traffic in the context of social ecology. If the private domain has an abundance of traffic (fans), IG live is a good choice

3. TK Live: The King of short videos, with many young groups, we should learn to connect our own Tiktok stores

4. FB Live: the most down-to-earth short video platform, which records life in the most realistic way

5. Shopify: Private domain stores, the new introduction of live mode

6. Amazon: One of the world's largest Internet retailers

7. Twitch: One of the most popular game streaming platforms

2. About the Entrance of the Flow

The live broadcasting rooms of famous live-streamers with goods are regarded as the "flow entrance", this has become a model of media application and a form of advertising. However, a live-streamer with goods by itself is not a sure way to victory.

This is not to say that searching for KOL to endorse goods is a surefire way of increasing your flow rate. For instance, the first of any given person’s live broadcasts will not have the same effect as the seventh.

We need to think: if the hype of the famous anchor has passed, how do you still do your live broadcast? How can you capture and increase new traffic flow? Is there enough traffic in the private domain? Do you need to do something? Can WE talk about something?

You need to figure out： How are you going to create your traffic sources? How do people know you're live? Advertising? Looking for a celebrity live-streamer?

3. Content Creation

Some media platforms have conducted relevant research, and the research results show that women are the main force in terms of watching live broadcasts, and female users of the mobile version of Taobao account for 68.8% of its total users.

So how do you produce content for that demographic? What do you say to them?

There are many modes or models of live broadcasting, including  the distributor model, TV stations that now broadcast variety shows, and even the live broadcasting mode of virtual idols, etc.

What kind of broadcasting approach are we going to use? A virtual idol, or a CEO? Is it entertainment? Or is it program?

Keep in mind that the focus of live streaming is on the product itself, not the host. In order to do a really good job of live broadcasting, audiences need remember what the product is, not who the host is.

06/10/2021

Many people believe that live streaming with goods is a current trend. However, live streaming with goods is, in fact, not a trend, but a form. Nowadays, there are an array of differemt forms of sales including e-commerce with goods, social with goods, selling goods using WeChat mini program, offline direct sales, and so on.

Therefore, live streaming with goods is simply a new method of online sales. Do you want to use this method? How? Is it for you? It's up to you to understand the logic of this approach and make the decision that works best for you. Other forms of selling are not bad, nor are they forced to follow suit. If you are worried about being unsure at the beginning, you should record the video first. Using the video form isn’t bad in itself, but if you really want to start using live videos, I would suggest that you must make use of its three attributes:

1. Non-repeatable Properties

Live broadcast can not be repeated, in the eyes of others, live broadcasts can be easily "overturned", also, because they are often overturned, they can easily to become a new thread, and the next day it can even become a hot search. Like the instance of Ouyang Nana and Li Jiaqi (highly successful sales live-streamers in China), when doing a joint live stream, Ouyang Nana went offline and came back before long and synced microphones with Li Jiaqi on WeChat; Luo Yonghao said “nut projector” when talking about the “polar meter projector” in the studio, etc. Of course, smart people use this non-do-over attribute to create a buzz, and smarter people use it to get more done.

since live streaming is not repeatable, it means "what you see is what you get." The live broadcast is not edited or embellished, it's not an elaborate commercial clip, it's what the audience sees.

Smart live-streamers apply the "do-not-repeat" attribute to persuasion experiments. For example, someone may recommend something like makeup remover and demonstrate it to the. audience by applying it on a hand with various kinds of lipstick, eyeliners, and eye shadow smeared on it, waiting a few moments, and then trying to erase the makeup that was just testing on the hand. The effect of the some brands of makeup removers will be immediately obvious because they will recognize the makeup removal effect of the product. The effect of this “experiment” is not something that can be repeated.

Many good live-streamers do not just put the goods on screen and say “the end”. They will unpack the goods in person, try them on the spot and let the audience go through this irreversible process so as to have a more intuitive cognition of the introduced products.

Another person will take advantage of the non-repeatable property to draw a prize on the spot, pull out a mirror and have it reflect the screen of the phone used for the draw, and when the draw is announced, her assistant will pull out the prize and take a screenshot of it in front of everyone. The whole process is not to be repeated, seeing is believing.

So when preparing to start live streaming, you need to ask: what is the "non-repeatable" attribute? How can you use this attribute to impress consumers with your brand and product? What are the characteristics of your product? In what ways do you plan to impress consumers with your product features during your short live broadcast?

2. Same Spatio-temporal Attributes

Someone once said: "Clearly Li Jiaqi is in front of thousands of people live, but it feels like he is talking to you."

Why is that? Because Li Jiaqi fully understands that he and the audience are in the same space and time, in the live broadcast, he will immediately reply to the audience's questions, and the audience maintain interaction, he can know through this instant interaction and understand what the audience wants to say, and understand the audience's real appeal.

Top streamers are very good at using the same space-time attributes to interact with fans in real time. Li Jiaqi will often ask questions in the studio, while urging the audience to answer his questions.

For example, Li Jiaqi in the live broadcast will often say: "that’s a big pore problem sister please Call" 1 ", and then we will reply 1111...... ; "Do you think the facial mask I recommended last time is good?", you will reply with “good, good, good...”

You need to be able to understand that you and your audience are in the same time, and since you are in the same space and time, it means that you should use this attribute to interact with the audience instantly, and not ignore its existence.

This process is very important. Live-streamers with goods should make the audience feel their own sense of existence. Self-talk and self-hi is considered a taboo for live broadcasting with cargo owners.

3. Timely

Everyone in the retail industry knows that if a new product outlives its sell-by date, it becomes old. Old items will become inventory if they cannot be sold; If inventory can't be sold any more, it's going to go bad.

So the key to the transaction of goods is that you should not only look at the cost, but the importance of "time" is also irreplaceable!

The third feature of live streaming is timeliness. Try to rush a deal during this time frame.

Therefore, we often hear the top live-streamers say: "3, 2, 1, link!" after introducing the product. This will urge you to wait until the mood is right and let your audience clinch to a sense of urgency. 

Good live-streamers are also good at showing an element of mystery within a short period of time. They will often show the link for the first time, only put a portion of the goods online, for those who can’t get anything, they will add more on for a second time, and often say “we’ve added more goods again!” and let those who couldn’t get anything the first time to have a second chance.

Why do you do that? In fact, this takes advantage of the timeliness of live broadcasting to constantly urge people to buy.

Live streaming is to interact with consumers in a limited period of time. Smart live-streamers can make good use of this time to let the audience feel the urgency of a deal.

If you have no way to take advantage of the timeliness and make the audience feel that they must make a deal on the spot, in fact, I still recommend you to use the form of recording and planting the content of recording into your e-commerce platform as it won’t conflict with anything and can also help you control the quality of your broadcasting.

If you decide to use the form of live broadcasting to sell goods, then make good use of the three attributes of live broadcasting, really make the effect of live broadcasting stronger rather than following the trend.

Author: GrowingIO

Link: https://www.zhihu.com/question/351934030/answer/1328100138

Source: Zhihu

Copyright belongs to the author. Commercial reprint please contact the author for authorization, non-commercial reprint please indicate the source.

27/08/2021